The Data Nobody Had Ever Looked At
by Oscar Dalvit · Published on June 23, 2026 · 4 min read
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On a morning in the Marche region, an accountant who speaks the language of AI brings a name to someone who locks down company data. And discovers that trust, here, is written in black and white.
There is a moment, before every meeting that matters, when you wonder whether you are about to waste your time. Andrea knows it well: he has felt it dozens of times, sitting across from professionals who promised synergies and then vanished. This morning, though, something is different. He has a name in his pocket — a logistics entrepreneur he has been advising for years, one of those people who believe they are fully covered because they have a website and a cloud-based management system. And he has a feeling, still vague, that the name is worth something.
Andrea is a chartered accountant and statutory auditor, but with a rare edge: artificial intelligence applied to business consulting. Twenty years spent reading financial statements, structuring management control, and talking about governance and ESG with SMEs that wanted to grow without stumbling. LOANA, on the other side of the table, lives at the heart of that word — governance — from an angle Andrea knows only in passing: data protection. A Data Protection consultant for Invictus Aziende, she spends her days mapping data flows, drafting DPIAs, and turning a compliance obligation that everyone endures into an advantage that few exploit.
They meet in the Marche region, two professionals from the same province who until yesterday did not know they were walking the same streets. Andrea, true to his method, lets her speak first. "When you say GDPR to your clients, what kind of face do they make?" he asks. LOANA smiles, because it is the right question. "The same face as someone who thinks it serves no purpose. Until you show them how much data is walking out the back door without anyone noticing."
And that is where Andrea feels the click. Because he sees structured businesses every day. He guides them through figures, organisational models, and environmental certifications. But there is always one room he never opens: the one where customers' and employees' data lives without protection. An SME that gets its accounts in order and ignores privacy is a house with a reinforced front door and a wide-open window. Andrea has the map of the houses; LOANA has the key to the window.
The beauty of it is that Andrea can move with confidence. Invictus Aziende does not ask him to take their word for it: they have put it in writing, with the weight of a clear-cut agreement, that every valuable referral will be rewarded, year after year, for as long as the client stays. The promise is already there on the table before he even takes the first step. So Andrea does what comes naturally: he produces the logistics name. "This one," he says, "thought he was compliant. Go and see for yourself."
LOANA looks at him and understands this is not a contact tossed out as a courtesy. It is a real case, chosen with care, from someone who knows every fold of that world. They exchange the precise commitment of people who do not want to squander energy: three profiles over the coming weeks, sectors where compliance is still an open gap, and then they will see how each of them works. No anonymous lists. Only people with a face and a problem they do not yet know they have.
When they stand up, Andrea feels the opposite of what he felt this morning. He has not wasted his time. He has found someone who speaks his own language — the language of governance, risk, and transparency — but from a different room in the same house. And LOANA, who has heard more than enough vague promises, returns a concrete one this time, with a smile and a five-star rating.
Sometimes the strongest connection does not grow from two identical professions. It grows from two people looking at the same data and, for the first time, seeing it together.
Fictionalised content inspired by a real encounter that took place on MigaMATCH. Dialogue and atmosphere have been reconstructed for narrative purposes; the names, roles, and value of the exchange remain authentic.
